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Startup In Stilettos

8 Week Course to Take Your Biz From Concept to Launch

  Enroll in Course

I want you to grab your favorite pair of high heels, lipstick, dress, pearls, or maybe even a ball cap and join me in a brand new program for brand new coaches and online entrepreneurs called Startup in Stilettos! In this 8 week course you will get my exact steps I used to start my premium coaching business. You'll get 6 extensive modules with 2 live calls during implementation week. Also with a private Facebook group where you will have access to me and all your SIS sisters.

Have you been putting off actually starting your coaching business?

Are you spinning your wheels and find yourself stuck in the comparison hangover from other coaches out there, making you feel like you'll never get where they are?

What about not knowing where to start or feeling like you don't have enough experience to even be doing this?

Believe me when I say I know exactly how you feel because I was there too when I first started my coaching business. I lacked confidence and really didn't know how I was going to pull it all together so I hired someone to show me the way. It wasn't too long after that I had a thriving coaching business up and running. I wanted to create a course that was designed specifically for new coaching who are ready to make their mark on the world!


Over the next 8 weeks you will take your business from concept to launch with 22 modules as well as my personal library of done for you forms and resources. This is your chance to become an amazing coach and finally reach your full potential.



Your Instructor


Heather Franks
Heather Franks

Heather is a success coach for female entrepreneurs who are ready to take their coaching business from concept to launch so they can travel the world, hit 10K months, and live their designer life.


Course Curriculum

Week 1- Your Designer Niche & Ideal Client

Discover who you are meant to serve and what to call yourself

Week 2- Website & Branding

Learn how to create a brand board and website

Week 3- Building an Unforgettable Designer Brand

Learn what it takes to be unforgettable so your clients are drawn to you

Week 4- Live Q&A Call

Implementation week to put everything from lesson 1-3 into action and a live call to get your questions answered live

Week 5- Your Packages & Offerings

We'll create your package outline and discovery ways you can make your clients feel special so that you exceed their expectations

Week 6- Building Your List

Opt-in ideas and the systems you need to build your list

Week 7- Sales & Discovery Calls

Learn how to consistently get yes' on your discovery calls, the questions you need to be asking, and how to confidently sell without selling.

Week 8- Live Q&A Call

Implementation week to put everything from lesson 5-7 into action and a live call to get your questions answered live


Included in this course are Business Resources

Done for you forms, contracts, and in house organization so you can focus on the more important things!

Take these forms that I've created and make them your own by adding your wording and logo.

Business Resources includes:

Business Goal worksheet

Client Call Notes

Client Invoice Sample

Coaching Agreement

Coaching Success Guidelines to send to clients

How Coaching Works document to send to clients

Intake forms

Monthly Review Form

Recommended reading list

Grow Your List Grow Your Income workbooks

Example Sales Funnel

Example email templates


I believe 2017 will be my year in my business! Thank you to Heather for helping me make it happen.

If you're looking to change your current situation and how you look at your business then this is for you! I recommend working with DYL and Heather...It will be worth it!

It's been the best experience going through the coaching program. Hard work but so worth it!

I'm so impressed with the advice Heather has given me. She kept me going forward each day.Weekly she helped with encouragement. She helped me with pricing and showing me my value. Heather has far surpassed my expectations.

To celebrate you taking action the first 10 women that sign up will get the VIP treatment!!!

This means you will be able to get all of your content reviewed by Heather.

So how does that work?

Once you complete and implement each module you will be able to submit what you've created for review. This means you'll get feedback on your brand, opt-in, sales page, funnel, website, and copy.

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You will also get a 45 minute one on one mindset session with Karla Keuber to bring you clarity and guidance as you jump start your journey, crushing blocks and making room to bring new abundance into your life.


Frequently Asked Questions


When does the course start and finish?
The course starts on February 27, 2017 and ends on April 17, 2017
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. However we know you will be happy!
What if I have questions?
Be sure to join the private Facebook group and post any questions you have there so others can learn as well. Also there will be two live calls during week 4 and week 8 and you are always welcome to email me at heather@dylnow.com

Get started now!